The Media Channels Marketers Plan to Increase Spend on in 2025

The Media Channels Marketers Plan to Increase Spend on in 2025

Advertising & Promotions — Wed., Jan. 22, 2025

Social media and digital display/video are top media channels marketers plan to increase spend on this year.

68% of marketers plan to increase spend on social media and 67% plan to increase spend on digital display/video.

The most critical advertising capabilities and media investments are performance-driven paid media, measurement and attribution, and brand advertising.

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