Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
The Media Channels Marketers Plan to Increase Spend on in 2025
Advertising & Promotions — Wed., Jan. 22, 2025Social media and digital display/video are top media channels marketers plan to increase spend on this year.
68% of marketers plan to increase spend on social media and 67% plan to increase spend on digital display/video.
The most critical advertising capabilities and media investments are performance-driven paid media, measurement and attribution, and brand advertising.
... continue reading below
Enter your email address to continue reading
The Media Channels Marketers Plan to Increase Spend on in 2025
Don't worry ... it's FREE!
