
The Next Wave: Social Media Trends to Watch
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Research analyzed 21,000 TikToks from 160 creators to determine best days and times for posting. Sundays have highest views and likes, with peak hours having more views, likes, and saves on average.
TikToks posted between 5-5:50 AM, 8-8:50 AM, and 7-7:50 PM UTC have highest views on average. 5-5:50 AM UTC has highest number of likes on average.
Off-peak hours have more shares and comments on average. Peak hours have higher likes, views, and saves. Report based on Adobe Express research.
... continue reading belowThe Best Days and Times to Post on TikTok
Don't worry ... it's FREE!
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.