The State of Digital Marketing Agencies

The State of Digital Marketing Agencies

Marketing Strategy — Tue., Jan. 14, 2025

The New Leader and SparkToro conducted a study in 2024 with 612 professionals in digital marketing agencies around the world.

10% of respondents say the agency world is very healthy, while 46% say it's okay and 44% say it's a struggle.

Most marketers at digital agencies are optimistic about the future with 60% expecting revenue to increase and staffing levels to remain stable or increase.

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