Senior marketers in the US expect moderate budget increase in next 12 months. Digital spend will rise faster than overall spend.
Survey of 260 marketing leaders shows 8.6% overall and 12.7% digital spend increase. Brand building and CRM will see highest increases.
Traditional advertising to increase slightly for the first time in two years. The report is based on data from a survey of 260 marketing leaders in September 2024.
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US CMOs' Budget Plans for the Year Ahead
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