Creative professionals struggle with adapting content for different platforms, according to research from Canto and Ascend2.
The report surveyed 423 professionals in the UK and US, revealing top challenges such as brand consistency and lack of time/resources.
Other challenges include disorganized file structures and limited resources for measuring digital content performance.
... continue reading below
The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
Don't worry ... it's FREE!
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.