According to Ascend2, marketers struggle with marketing attribution due to a lack of expertise in the field.
The report, based on a survey of 357 marketing decision-makers, found that tracing customer touchpoints and limited resources are also top challenges.
Despite these challenges, a majority of marketers feel confident in the accuracy and success of their marketing attribution in capturing the customer journey and achieving strategic objectives.
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The Top Challenges Marketers Face With Attribution
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