Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
How Decision-Makers Perceive B2B Ads on LinkedIn
Advertising & Promotions — Tue., Nov. 19, 2024According to recent research, B2B ads on LinkedIn have clear messaging but lack emotional appeal.
The study conducted by LinkedIn and MAGNA Media Trials measured the effectiveness of 67 B2B ads and surveyed 2,032 business decision-makers.
55% of respondents say LinkedIn's B2B ads have clear messaging, but only 36% find them humorous or emotionally appealing.
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How Decision-Makers Perceive B2B Ads on LinkedIn
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