Why B2B Marketers Are Investing in AI

Artificial Intelligence — Wed., Nov. 13, 2024

B2B marketers are investing in AI for efficiency (16%), better data and insights (15%), and saving time (13%).

In the future, B2B marketers plan to invest in AI for better data and insights (54%), efficiency (52%), and saving time (50%).

54% of B2B marketers believe AI will definitely improve productivity, and 37% think it will probably improve productivity.

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Why B2B Marketers Are Investing in AI

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