Martech Replacement Trends in 2024

Martech Replacement Trends in 2024

Martech — Tue., Nov. 12, 2024

Marketing automation platforms (31%) and email distribution tools (24%) are the most replaced martech solutions in 2024.

The top reason marketers replace homegrown martech apps is for better features from SaaS solutions.

The top factors when looking for replacements are cost, customer/digital experience, and integration capabilities.

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