How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
According to recent research from Edelman, people have made brand choices to express their own personal politics globally.
Based on data from a survey, the 2024 Edelman Trust Barometer: Brands and Politics report shows that 26% of global respondents say brands should weigh in on politics more.
60% of respondents say they buy, choose, or avoid brands based on their personal politics, and 78% say there are foreign brands they will not buy because of their headquarters.
... continue reading belowBrands & Politics: Do People Want Brands to Weigh In More?
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