
Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
TikTok is Gen Z's top platform for product info and news, based on a survey of 4400 people in 5 countries.
Among Gen Z, TikTok is preferred for product learning and news, while Instagram ranks second. Facebook is preferred for customer care.
People interact with short TikTok videos. They buy from brands that post original content and content from real customers.
... continue reading belowTikTok Is Now Gen Z's Top Social Platform for Product Information
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Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.