The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
According to recent research from Sagefrog, most B2B professionals expect their firm's marketing budget to increase or stay the same in 2025.
The report, based on a 2024 survey, found that martech will be a top area of marketing spend and that top priorities will include artificial intelligence, account-based marketing, and in-person events.
In 2025, respondents expect in-person and online events to be their top sources of leads, according to Sagefrog's research of professionals across various B2B industries.
... continue reading belowB2B Marketing Budgets in 2025: Spend and Priority Trends
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See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
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Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.
Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.