According to recent research from Sagefrog, most B2B professionals expect their firm's marketing budget to increase or stay the same in 2025.
The report, based on a 2024 survey, found that martech will be a top area of marketing spend and that top priorities will include artificial intelligence, account-based marketing, and in-person events.
In 2025, respondents expect in-person and online events to be their top sources of leads, according to Sagefrog's research of professionals across various B2B industries.
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B2B Marketing Budgets in 2025: Spend and Priority Trends
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