According to recent research from Sagefrog, most B2B professionals expect their firm's marketing budget to increase or stay the same in 2025.
The report, based on a 2024 survey, found that martech will be a top area of marketing spend and that top priorities will include artificial intelligence, account-based marketing, and in-person events.
In 2025, respondents expect in-person and online events to be their top sources of leads, according to Sagefrog's research of professionals across various B2B industries.
... continue reading below
B2B Marketing Budgets in 2025: Spend and Priority Trends
Don't worry ... it's FREE!
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.
Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.