How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
According to Proximic's research, many advertising decision-makers expect privacy laws to impact their ability to personalize digital ad campaigns.
The surveyed 200 decision-makers say audience targeting will be most affected and many have already adjusted strategies and reduced reliance on cookies due to privacy laws.
Proximic's report, based on the survey, shows privacy laws will have a significant or notable impact on most digital ad campaigns and strategies.
... continue reading belowThe Impact of Privacy Laws on Digital Advertising
Don't worry ... it's FREE!
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.
Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.