According to Proximic's research, many advertising decision-makers expect privacy laws to impact their ability to personalize digital ad campaigns.
The surveyed 200 decision-makers say audience targeting will be most affected and many have already adjusted strategies and reduced reliance on cookies due to privacy laws.
Proximic's report, based on the survey, shows privacy laws will have a significant or notable impact on most digital ad campaigns and strategies.
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The Impact of Privacy Laws on Digital Advertising
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