What Motivates B2B Buyers to Share Vendor Content

Marketing Content — Tue., Oct. 1, 2024

B2B buyers are more likely to share vendor content if it includes an analysis of data related to their industry or role.

61% of buyers say this type of content makes them more likely to share it with others involved in the purchasing decision.

Buyers also value quality analysis and want more comprehensive case studies in vendor content, according to a survey of 255 B2B buyers. ... continue reading below