The Factors That Drive B2B Ad Effectiveness on LinkedIn
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.
Spotify has achieved double-digital growth in its ad business according to WARC. The report forecasts ad revenue will reach $2.1 billion in 2024 and continue to rise in the coming years.
The global user base is also steadily growing, with more users opting for the ad-supported subscription. Audio and video ads on Spotify drive 66% more sales, and podcast ads have a 13% higher conversion rate when the host reads the message.
About the research: The report is based on WARC's dataset of advertising and media intelligence from around the world.
