Researchers at MAGNA and LinkedIn conducted experiments with 1,773 business decision-makers to determine the effectiveness of B2B ads on LinkedIn.
Factors for successful B2B ads vary based on advertiser intent, with short-term goals requiring memorable and clear messaging, and long-term goals benefiting from originality and emotion.
Refreshing stories are important for new connections, while message clarity is key for existing customers. The study also surveyed participants to understand their ad preferences.
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The Factors That Drive B2B Ad Effectiveness on LinkedIn
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