AI Update, September 13, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
The Biggest Barriers to Adopting AI for Marketing
Artificial Intelligence — Wed., Sep. 11, 2024The biggest barrier to AI adoption in marketing is a lack of education and training, according to recent research from Drift and the Marketing AI Institute.
The 2024 State of Marketing AI Report was based on a survey of 1,784 marketing and business professionals, with 67% citing a lack of education and training as a top barrier to adoption.
In addition, a lack of awareness/understanding and a lack of strategy were also cited as major barriers to adoption, with 56% and 43% of respondents mentioning them, respectively.
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The Biggest Barriers to Adopting AI for Marketing
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