How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
The Top Challenges Businesses Face With Data Integration
Marketing Strategy — Tue., Sep. 10, 2024Security and governance are top challenges for businesses integrating data from multiple sources, according to a recent report from Nexla and Ascend2.
The survey, conducted in April 2024 among 314 data integration professionals, revealed that security concerns (56%) and governance issues (44%) were the biggest obstacles in integrating data sources.
Data integration professionals also cited downtime, complexity of sources, and lack of automation as contributing factors to data backlogs, and measure success through improved accuracy, cost savings, and time saved.
... continue reading below
Enter your email address to continue reading
The Top Challenges Businesses Face With Data Integration
Don't worry ... it's FREE!
