The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
A survey conducted in March 2024 among 400 small business owners and marketing managers in the US reveals the top marketing channels and tactics driving growth.
According to the respondents, websites, Facebook, and review sites are the most influential marketing channels, while reviews, referrals, and influencers/endorsements are the most effective marketing tactics.
The survey also highlights the top marketing trends for small businesses in 2024, including AI/machine-learning and social commerce, while budget limitations remain the biggest challenge for small business owners and marketing managers.
... continue reading belowThe Top Small Business Marketing Channels, Tactics, and Trends
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See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
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Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.
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