The Top Small Business Marketing Channels, Tactics, and Trends

The Top Small Business Marketing Channels, Tactics, and Trends

Marketing Strategy — Wed., Sep. 4, 2024

A survey conducted in March 2024 among 400 small business owners and marketing managers in the US reveals the top marketing channels and tactics driving growth.

According to the respondents, websites, Facebook, and review sites are the most influential marketing channels, while reviews, referrals, and influencers/endorsements are the most effective marketing tactics.

The survey also highlights the top marketing trends for small businesses in 2024, including AI/machine-learning and social commerce, while budget limitations remain the biggest challenge for small business owners and marketing managers.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Top Small Business Marketing Channels, Tactics, and Trends

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Ensure Digital Transformation Success: Take a Data-First Approach

How to Ensure Digital Transformation Success: Take a Data-First Approach

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.

10 Common Mistakes B2B Marketers Make When Measuring TAM

10 Common Mistakes B2B Marketers Make When Measuring TAM

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

How Do Marketers Learn About New Marketing Agencies?

How Do Marketers Learn About New Marketing Agencies?

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

Five Marketing Strategy Frameworks to Choose From for Business Success

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

Subscribe to the MarketingProfs Today newsletter