B2B tech firms were surveyed to find out what motivates them to create new content. The top drivers include analytics, PR requests, and sales team requests.
Different types of tech firms have varying content triggers, with pure B2B firms relying more on content calendars and B2B-B2C firms relying on sales teams and analytics.
Content triggers also vary by company size, with larger companies relying more on content calendars and sales teams to drive content creation.
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What Triggers B2B Tech Firms to Create New Content
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