Recent research from WARC shows that global ad spend is expected to grow 10.5% this year, and continue to increase through 2026.
Social media is the largest advertising channel, with retailers and connected TV leading growth. B2B, nicotine, technology, and alcoholic drinks will see the largest increases in ad spend.
Meta, Amazon, and Alphabet are forecasted to attract nearly half of all advertising spend by 2026. This data is based on WARC's global advertising and media intelligence dataset.
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Global Ad Spend Outlook for 2024-2026
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