Do Google Searches Still Lead to Clicks in 2024?

Do Google Searches Still Lead to Clicks in 2024?

SEO — Wed., Aug. 21, 2024

In a study using Datos clickstream data, SparkToro found that only 36% of US Google searches lead to clicks on the open web.

In Europe, the proportion is slightly higher at 37.4%. However, Google-owned properties, such as YouTube, account for a significant portion of clicks.

Over time, the percentage of Google desktop searches leading to the open web has decreased while those leading to Google-owned properties have increased.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Do Google Searches Still Lead to Clicks in 2024?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Can AI-Written Blog Posts Rank Well on Google Search?

Can AI-Written Blog Posts Rank Well on Google Search?

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

The Rise of Reddit as a Search Engine

The Rise of Reddit as a Search Engine

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

Subscribe to the MarketingProfs Today newsletter