How ChatGPT Is Evolving as a Search Platform
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Do Google Searches Still Lead to Clicks in 2024?
SEO — Wed., Aug. 21, 2024In a study using Datos clickstream data, SparkToro found that only 36% of US Google searches lead to clicks on the open web.
In Europe, the proportion is slightly higher at 37.4%. However, Google-owned properties, such as YouTube, account for a significant portion of clicks.
Over time, the percentage of Google desktop searches leading to the open web has decreased while those leading to Google-owned properties have increased.
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Do Google Searches Still Lead to Clicks in 2024?
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