The Top Challenges Businesses Face With Data Integration
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
The Top Challenges in Executing a Data-Driven Marketing Strategy
Marketing Strategy — Tue., Aug. 6, 2024According to Ascend2, marketing leaders say targeting segmented audiences is their greatest challenge in executing a data-driven marketing strategy.
A survey of 319 marketing decision-makers found that 45% struggle with targeting segmented audiences, while 38% face challenges with real-time decision-making and 32% with maintaining good-quality data.
Data-driven strategies are most useful for email marketing, customer experience/journey mapping, and paid advertising, and 46% of marketing leaders are already using AI in their efforts to improve personalization, customer service, and forecast accuracy.
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The Top Challenges in Executing a Data-Driven Marketing Strategy
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