How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
How Buyer Behavior Is Changing, According to Younger B2B Marketers
Marketing Strategy — Tue., Jul. 30, 2024Gen Z and Millennial B2B marketers note changes in buyer behavior. Anteriad and Ascend2 surveyed global B2B decision-makers from organizations with 250+ employees.
Social media usage, research, group size, price sensitivity, purchase process, and peer reviews increased for Gen Z and Millennial B2B marketers. Data quality is a lesser challenge for them.
Gen Z and Millennial B2B marketers prioritize authenticity in brand messaging and are surveyed for this research. B2B marketers globally from 250+ employee organizations were surveyed.
... continue reading below
Enter your email address to continue reading
How Buyer Behavior Is Changing, According to Younger B2B Marketers
Don't worry ... it's FREE!
