Generational Divide: Should Brands Avoid Slang in Email Marketing?

Email Marketing — Wed., Jul. 24, 2024

Baby Boomers and Gen X believe slang in emails damages brand image more than Millennials and Gen Z, according to recent research from Exclaimer.

A survey of 800 people aged 18-54 found that 60% of Baby Boomers and 50% of Gen X agree that slang in emails damages brand image, compared with 43% of Millennials and 42% of Gen Z.

76% of Baby Boomers and 65% of Gen X think brands should use a formal tone in emails for professionalism, compared with 61% of Millennials and 54% of Gen Z. 48% of Baby Boomers and 46% of Gen X say they are somewhat likely to lose trust in a brand that uses a casual tone in emails.

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