Top Marketing Automation Tools: A Brief Comparison
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe.
The report was based on an analysis of marketing technology products, which found that the number of martech software apps has jumped from 150 in 2011 to 14,106 in 2024.
The researchers also found that 13% of martech apps come from very large companies, 36% from midsize companies, and 51% from firms with less than $100 million in revenue. Additionally, there are 3,135 martech-focused GPT bots in OpenAI's GPT Store that were not included in the overall total of martech products.
... continue reading belowHow the Martech Landscape Has Transformed Since 2011
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Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
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