Are Marketers Worried About Being Replaced by AI?
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
How Familiar and Skilled Are B2B Marketers With AI?
Artificial Intelligence — Tue., Jul. 16, 2024According to recent research from Demand Spring, most B2B marketing leaders say their teams have a moderate level of competency in using AI applications.
The report, based on data from a survey of senior B2B marketers in North America, found that 52% of B2B marketing leaders say their team has a moderate level of skills competency in using AI applications.
However, B2B marketing leaders also identified data analysis and interpretation, algorithm development and programming, and governance knowledge as the AI skills most lacking in their teams.
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How Familiar and Skilled Are B2B Marketers With AI?
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