![The Current and Future Trends Shaping B2B Marketing](https://i.b2bprofs.com/assets/images/articles/lg/240702-chart-lg.jpg)
Three Market Penetration Tactics That Boost Sales and Growth
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
According to a LinkedIn and Ipsos survey, key trends shaping B2B marketing today include budget allocations, organizational reevaluation, and new customer acquisition.
In the future, prioritization of budget allocation, team restructuring, and a balance between acquisition and retention are expected to be important for B2B marketing.
Key tech trends currently shaping B2B marketing are the use of generative AI and the establishment of usage guidelines, with a future focus on embracing technology and developing clear policies.
Blending traditional techniques with cutting edge technologies is a key content trend in B2B marketing today, with an expected future trend being the increase in connected television (CTV) usage.
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Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.