The Current and Future Trends Shaping B2B Marketing

The Current and Future Trends Shaping B2B Marketing

Marketing Strategy — Tue., Jul. 2, 2024

According to a LinkedIn and Ipsos survey, key trends shaping B2B marketing today include budget allocations, organizational reevaluation, and new customer acquisition.

In the future, prioritization of budget allocation, team restructuring, and a balance between acquisition and retention are expected to be important for B2B marketing.

Key tech trends currently shaping B2B marketing are the use of generative AI and the establishment of usage guidelines, with a future focus on embracing technology and developing clear policies.

Blending traditional techniques with cutting edge technologies is a key content trend in B2B marketing today, with an expected future trend being the increase in connected television (CTV) usage.

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