According to recent research from WARC, Meta is set to overtake linear television in global advertising revenue next year.
The report is based on WARC's dataset of advertising and media intelligence from around the world.
Meta is forecasted to earn $155.6 billion in ad revenue in 2024, surpassing global linear TV in 2025.
Social media has become the largest channel for advertising investment, with a forecasted total of $247.3 billion in 2024.
The research was based on WARC's dataset and found that social media has overtaken paid search in global advertising spend.
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Global Ad Spend Trends: Meta Set to Overtake Linear TV
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