The Top Challenges Marketers Face With Attribution
Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.
The Most Successful Types of B2B Influencer and Brand Collaboration
Marketing Strategy — Tue., Jun. 11, 2024B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations in 2023.
Three-quarters of B2B influencers found co-created content and speaking at in-person events to be the most successful collaborations last year.
The top content types B2B influencers are working on with brands in 2024 are social media pieces and videos.
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The Most Successful Types of B2B Influencer and Brand Collaboration
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