![The Top Areas B2B Marketers Expect to Increase Spend On](https://i.b2bprofs.com/assets/images/articles/lg/240528-chart-lg.jpg)
Three Market Penetration Tactics That Boost Sales and Growth
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B marketers in the US plan to increase budgets for tech, data, and events according to recent research from Plural Strategy.
The report is based on a March 2024 survey of US B2B marketers. Tech and data are expected to have the biggest budget increases, while traditional media may decrease.
Events are expected to gain importance, with a focus on maximizing existing events rather than adding new ones. Video and social media are predicted to be the most important formats.
... continue reading belowThe Top Areas B2B Marketers Expect to Increase Spend On
Don't worry ... it's FREE!
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.