B2B marketers in the US plan to increase budgets for tech, data, and events according to recent research from Plural Strategy.
The report is based on a March 2024 survey of US B2B marketers. Tech and data are expected to have the biggest budget increases, while traditional media may decrease.
Events are expected to gain importance, with a focus on maximizing existing events rather than adding new ones. Video and social media are predicted to be the most important formats.
... continue reading below
The Top Areas B2B Marketers Expect to Increase Spend On
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.