The Top Benefits of Customer Behavioral Signal Data for Marketing

Customer Experience — Wed., May. 22, 2024

Senior customer engagement specialists say incorporating customer behavior data leads to improved performance marketing, per research from Acoustic and Forrester Consulting.

The report surveyed 1,203 customer engagement decision-makers, who say improved performance marketing, investment in content marketing, and segmentation are top benefits.

Incorporating customer behavioral signals into marketing improves customer satisfaction, revenue, and productivity according to respondents. Top impacted metrics include acquisition cost, satisfaction, and brand awareness.

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