According to research by Modern, B2B enterprise CMOs struggle with effectively integrating technology solutions.
The survey of 315 CMOs from large UK and US B2B companies found that integration, leveraging data, and lack of solutions and skills were top challenges.
CMOs plan to address these challenges by upskilling their team through a variety of training methods, according to the report from Modern.
... continue reading below
CMOs: The Top Martech Challenges for B2B Enterprises
Don't worry ... it's FREE!
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.