According to research by Modern, B2B enterprise CMOs struggle with effectively integrating technology solutions.
The survey of 315 CMOs from large UK and US B2B companies found that integration, leveraging data, and lack of solutions and skills were top challenges.
CMOs plan to address these challenges by upskilling their team through a variety of training methods, according to the report from Modern.
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CMOs: The Top Martech Challenges for B2B Enterprises
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