According to Amplyfi's survey of 500 B2B buyers in the UK, persuasive, tenacious, relationship-focused, and strategic sales styles are most effective.
81% of B2B buyers are more likely to make a purchase if the seller shows an understanding of their business, and personalization becomes more important as deal size increases.
The report, based on data from the survey, highlights the importance of sales personalization for B2B buyers in the tech and financial services industries with at least 250 employees.
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The Selling Styles B2B Buyers Prefer Most
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B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
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