Top Hurdles B2B Buyers Face in Online Purchasing

Websites — Tue., Apr. 23, 2024

In a recent study by Sana, 91% of B2B buyers reported facing issues that prevented them from completing an online order.

Based on a survey of 1,000 buyers from various industries and countries, the biggest hurdles for online ordering were related to accuracy, such as delivery times, pricing, and stock levels.

Buyers desire accurate pricing and product information, as well as easy access to order status and a functional search feature when using B2B vendor sites.

... continue reading below