Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Marketing Strategy — Wed., Apr. 17, 2024

According to a SurveyMonkey survey, 73% of marketers expect their company to face more competition in 2024, a significant increase from last year.

Marketers who expect more competition tend to work at large companies and are optimistic about their industry, expecting changes to happen faster and valuing flexibility.

86% of marketers expect their team's performance expectations to increase in 2024, and 81% are concerned about job security, based on a survey of 507 US marketing professionals.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Do Marketers Expect to Face More Competition in 2024?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Brands & Politics: Do People Want Brands to Weigh In More?

Brands & Politics: Do People Want Brands to Weigh In More?

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

Why a Purpose-Driven Marketing Strategy Matters in B2B

Why a Purpose-Driven Marketing Strategy Matters in B2B

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

B2B Marketing Budgets in 2025: Spend and Priority Trends

B2B Marketing Budgets in 2025: Spend and Priority Trends

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

How to Align Product and Marketing Teams Through Positioning

How to Align Product and Marketing Teams Through Positioning

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

Subscribe to the MarketingProfs Today newsletter