The Largest Traffic Referrers on the Web

The Largest Traffic Referrers on the Web

Websites — Tue., Apr. 9, 2024

Which domains send the most traffic to other websites on the internet? SparkToro analyzed Datos data to find the top 170 referrers in January 2024.

Google is the biggest referrer, driving 63% of all US traffic. Only 9 domains account for more than 1% of referrals, and Google drives even more traffic to longtail websites.

SparkToro's analysis of Datos data reveals the top referrers in the US. Google dominates, driving 63% of all traffic and 72% of traffic to longtail websites.

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