Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
The Most Important Content Management System Features
Martech — Tue., Apr. 2, 2024In a recent survey, 1,719 CMS users were asked about essential features, desired features, and current trends.
Collaboration, centralized/omnichannel, visual editing, and futureproofed technologies are top essential features, but easy content scaling, advanced asset management, and better collaboration tools are missing.
AI-generated content, automation, and personalization are top trends respondents are interested in/pursuing. Survey data from Germany, the Netherlands, Sweden, UK, and US.
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The Most Important Content Management System Features
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