Edelman and LinkedIn surveyed management-level professionals to determine what makes B2B thought leadership content effective.
Quality content is produced by experts and has unique formats. B2B buyers value strong research and data, understanding of challenges and opportunities, and concrete guidance and case studies.
Only 15% of respondents rated the overall quality of B2B thought leadership content as very good or excellent, emphasizing the need for more effective content.
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Three Qualities of Exceptional B2B Thought Leadership Content
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