People are surveyed on their reactions to personalized brand promotions, with most thinking it's cool when tailored to their interests.
However, people find it creepy when brands use indirect tracking tools, such as cookies, and highlight specific locations they've visited.
Many are unaware of companies phasing out third-party cookies, but some have taken steps to protect their privacy, such as sharing less online and revoking third-party app connections.
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Creepy or Cool? How People Feel About Brand Interactions
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