Physical printed marketing materials such as brochures and posters help businesses achieve goals like increasing brand awareness and generating leads/sales.
A survey conducted by Allegra and Ascend2 in August 2023 found that printed materials are effective in achieving a variety of goals, especially for direct mail campaigns.
However, the biggest challenges businesses face when using printed materials in their marketing strategies include high costs, limited reach, and difficulty measuring ROI.
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The Top Benefits and Challenges of Printed Marketing Materials
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