Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
Martech — Wed., Jan. 24, 2024B2B leaders say internal organization issues, not the solutions themselves, are the main reason sales technologies fail to meet expectations.
The report, based on data from a survey of 204 leaders from organizations with 1,000+ employees, reveals top criteria used to evaluate new sales tech.
Top reasons for failure include cultural resistance to adoption and lack of capacity to utilize tools, while top emerging technologies for investment include AI and machine learning.
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Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
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