B2B leaders say internal organization issues, not the solutions themselves, are the main reason sales technologies fail to meet expectations.
The report, based on data from a survey of 204 leaders from organizations with 1,000+ employees, reveals top criteria used to evaluate new sales tech.
Top reasons for failure include cultural resistance to adoption and lack of capacity to utilize tools, while top emerging technologies for investment include AI and machine learning.
Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
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What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
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Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
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Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.