The Top Content Challenges of Businesses: Volume and Budget

According to recent research from Canto and Ascend2, content professionals at businesses struggle with keeping up with demand and budget allocation for content.

The survey included 375 professionals in the US and UK involved in content production, management, distribution, or strategy. 51% cited keeping up with demand and 43% cited budget as top challenges.

74% of respondents expect content volume to increase and 72% expect budget to increase in 2024. 35% already use AI for content creation.

The report was based on data from a survey conducted in October 2023 among professionals in the US and UK involved in content production, management, distribution, or strategy.