Most marketers expect business to be better in 2024 than in 2023, according to WARC's survey of 1,400+ marketers. 61% expect business to improve, and 41% expect their budgets to increase, with YouTube and TikTok as the top channels for increased spend.
54% of marketers say brand metrics have the greatest impact on their marketing strategy. Additionally, 39% say measurement is one of their top concerns for 2024.
The Voice of the Marketer 2024 report was based on WARC's annual survey.
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Marketers' Business and Budget Expectations for 2024
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