What B2B Software Buyers Look for in Online Reviews

Marketing Strategy — Tue., Dec. 19, 2023

B2B software buyers check online reviews to learn about product quality, ease of use, cost effectiveness, and security. 66% read reviews for quality, 61% for ease of use, 52% for cost effectiveness, and 52% for security.

56% always read reviews when buying and 33% often do. Buyers age 42 and younger are more likely to read reviews than those 43 and older.

64%, 68%, and 54% of buyers read reviews during the awareness, consideration, and decision stages of the buying process respectively.

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