How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
What B2B Software Buyers Look for in Online Reviews
Marketing Strategy — Tue., Dec. 19, 2023B2B software buyers check online reviews to learn about product quality, ease of use, cost effectiveness, and security. 66% read reviews for quality, 61% for ease of use, 52% for cost effectiveness, and 52% for security.
56% always read reviews when buying and 33% often do. Buyers age 42 and younger are more likely to read reviews than those 43 and older.
64%, 68%, and 54% of buyers read reviews during the awareness, consideration, and decision stages of the buying process respectively.
... continue reading below
Enter your email address to continue reading
What B2B Software Buyers Look for in Online Reviews
Don't worry ... it's FREE!
