Marketers who rate their B2B firm's influencer program as very effective outsource work, use AI, and keep the program going continually.
AI is used for content creation, performance tracking, campaign optimization, and influencer identification and selection.
The most common use of influencer marketing is to create social media content, but the biggest challenge is identifying, qualifying, and engaging the right influencers.
What Makes B2B Influencer Marketing Programs Successful
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.