Small Business Marketing Trends: Top Challenges, Goals, and AI Uses
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
What Makes B2B Influencer Marketing Programs Successful
Marketing Strategy — Tue., Nov. 14, 2023Marketers who rate their B2B firm's influencer program as very effective outsource work, use AI, and keep the program going continually.
AI is used for content creation, performance tracking, campaign optimization, and influencer identification and selection.
The most common use of influencer marketing is to create social media content, but the biggest challenge is identifying, qualifying, and engaging the right influencers.
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What Makes B2B Influencer Marketing Programs Successful
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