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How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
AXA commissioned Ipsos to survey 3,226 experts and 19,016 members of the public in 50 and 15 countries respectively. The top 10 global risks according to experts are climate change, cybersecurity, etc. AI/Big Data risks saw the biggest increase in concern while pandemic risk saw the biggest decline.
The general public is less worried about AI/geopolitical instability and more worried about pandemics, social tensions, and terrorism. The report was based on surveys conducted between May and June 2023.
The research was commissioned by AXA and conducted by Ipsos. Surveys were conducted among experts and members of the public in 50 and 15 countries respectively.
The 10 Biggest Emerging Global Risks According to Experts
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Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
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