Anger and Animals: What Makes TikTok Thumbnails Successful

Anger and Animals: What Makes TikTok Thumbnails Successful

Social Media Marketing — Wed., Nov. 1, 2023

Adobe Express analyzed the thumbnails of 300 TikToks across 12 genres to find out what makes TikTok thumbnails successful. Researchers found that thumbnails that inspired the primary response of anger had the highest average engagement rate, and those with animals had the highest average view count.

TikToks with orange and purple thumbnails had the highest average engagement rates, and those with brown thumbnails had the highest average view count. Thumbnail text resulted in 19.5% higher engagement, but more than 15 words dropped engagement.

The research was based on analysis of 300 popular TikToks across 12 genres. For better engagement and view counts, consider the emotion, genre, color, and amount of text used in thumbnails.

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