Recent research from Informa Tech found that B2B tech buyers distrust brands when vendor content is outdated or salesy.
The top actions to boost buyers' trust are to provide case studies, current data, access to experts, and messaging that solves their problems.
Buyers engage with content to stay up-to-date on industry trends, compare solutions, and seek out new strategies.
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What Makes B2B Tech Buyers Distrust Brands?
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