What Makes B2B Tech Buyers Distrust Brands?

What Makes B2B Tech Buyers Distrust Brands?

Marketing Strategy — Tue., Oct. 31, 2023

Recent research from Informa Tech found that B2B tech buyers distrust brands when vendor content is outdated or salesy.

The top actions to boost buyers' trust are to provide case studies, current data, access to experts, and messaging that solves their problems.

Buyers engage with content to stay up-to-date on industry trends, compare solutions, and seek out new strategies.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

What Makes B2B Tech Buyers Distrust Brands?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Why a Purpose-Driven Marketing Strategy Matters in B2B

Why a Purpose-Driven Marketing Strategy Matters in B2B

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

B2B Marketing Budgets in 2025: Spend and Priority Trends

B2B Marketing Budgets in 2025: Spend and Priority Trends

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

How to Align Product and Marketing Teams Through Positioning

How to Align Product and Marketing Teams Through Positioning

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

The Direct Mail Elements That Spur Action

The Direct Mail Elements That Spur Action

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

The Top Challenges Businesses Face With Data Integration

The Top Challenges Businesses Face With Data Integration

Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

Subscribe to the MarketingProfs Today newsletter