Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
How B2B Firms' CRM Usage Is Evolving
Martech — Wed., Oct. 4, 2023B2B leaders are increasingly using CRM systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.
The survey revealed that organizations prioritize centralized communications, forecasting insights, and intent data the most. Their focus is on customer service/upselling/cross-selling and mid-funnel lead generation/nurturing.
The top CRM priorities for the next five years are gaining a complete view of customer interactions, leveraging AI, and targeting/personalizing content. The biggest challenges are platform feature limitations and technology integrations.
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How B2B Firms' CRM Usage Is Evolving
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