B2B leaders are increasingly using CRM systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.
The survey revealed that organizations prioritize centralized communications, forecasting insights, and intent data the most. Their focus is on customer service/upselling/cross-selling and mid-funnel lead generation/nurturing.
The top CRM priorities for the next five years are gaining a complete view of customer interactions, leveraging AI, and targeting/personalizing content. The biggest challenges are platform feature limitations and technology integrations.
... continue reading below
How B2B Firms' CRM Usage Is Evolving
Don't worry ... it's FREE!
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.